SZX Airport

Dynamic Identity

When: Fall 2022
Media: Digital
Tool: Adobe Illustrator, Photoshop, Affter Effect
For: Signs & Symbols

   Airports are represented with a unique, three-letter code known as an IATA station code. I chose an airport and look up its IATA code. Using these three letters, I created a dynamic mark that responds to a series of rules and conditions. Demonstrated how these conditions alter the mark by showing different states. Created a 20-sec motion graphic that visually conveys the dynamic mark and the concept behind it. This project presenting the practice of using conditional rules to generate recognizable and succinct form that has meaning and how a brand’s identity could be dynamic through out different stations.