PR + Marketing Campaign
Away Luggage
Marketing Campagin Proposal
When: Spring 2022
Media: Presentation
Tool: Photoshop, Research, Analysis
For: Comtemporary Advertising
In this project, I collaborate with 3 classmates on this strategic campaign for Away Luggage. We focused on the reunion of family aspect to promote the sales for Away through campaign advertising. This campaign includes research, persona, adlob design, and activities. I design a code " @ > + &" to emphasize the experience of traveling with family by Away luggage.
![](https://freight.cargo.site/t/original/i/3ea1c3907b66b751824bd6961975bbd2eee693cb466f47fe4fce839ea1f6a101/Away-Luggage-Campaign__01.jpg)
![](https://freight.cargo.site/t/original/i/b1e9fbc9074b551b2049d58520c6708d899bc45384afacefa7ae120e430a4010/Away-Luggage-Campaign__02.jpg)
![](https://freight.cargo.site/t/original/i/002baf040b16f5a2f3a13bcdcefe3ff839c7201d26412577c1585ccaf44d04aa/Away-Luggage-Campaign__03.jpg)
![](https://freight.cargo.site/t/original/i/266b67e8e3248c7bfe3b0c56629ce78528e08b79d17ad416f837dcfd1d02fc05/Away-Luggage-Campaign__04.jpg)
![](https://freight.cargo.site/t/original/i/3dc1af2a26233ae08e0bee2e383bf80b65e77f25818723051cd8b9f3e270fd64/Away-Luggage-Campaign__05.jpg)
![](https://freight.cargo.site/t/original/i/c224d13723c856aafea0b4c5bc6575179f318439dc020690bc80e6dd145dd07a/Away-Luggage-Campaign__06.jpg)
![](https://freight.cargo.site/t/original/i/59e72e0cefddf38ead1c5b548336f81815def25d900ee5ec576df2456cf36832/Away-Luggage-Campaign__07.jpg)
![](https://freight.cargo.site/t/original/i/833547150d4963039017008ddcc91e9026a2b5a7f4b215dccd3d5307741ec073/Away-Luggage-Campaign__08.jpg)
![](https://freight.cargo.site/t/original/i/6e371d4f9b8014fc243028fe8acf635a4e2d06967ba1a2655fe61ec10fa4ab60/Away-Luggage-Campaign__09.jpg)
![](https://freight.cargo.site/t/original/i/fc57a13700e90d0df8000baf13b66a58eb53176a40951a52c3f0867d4c862edb/Away-Luggage-Campaign__10.jpg)
![](https://freight.cargo.site/t/original/i/80036ae8a6bf92b967fa4ccb06cc9a52181e9b6d8facbc56378717c2abebffad/Away-Luggage-Campaign__11.jpg)
![](https://freight.cargo.site/t/original/i/92abd8855eda2cff79f90060cc01135be034bfd89808f3ee5fc80c860f7c94b2/Away-Luggage-Campaign__12.jpg)
![](https://freight.cargo.site/t/original/i/c8756e35f8fe83ca858af13fbd2e842659fd1ea423110f7df10d32f7760abb47/Away-Luggage-Campaign__13.jpg)
![](https://freight.cargo.site/t/original/i/67d4888ae31b0c61007248e14b073fd9b247480f85e663b0153747aa2b7ac2ab/Away-Luggage-Campaign__14.jpg)
![](https://freight.cargo.site/t/original/i/71aa2cc958a4890cae7a1c2f9e8b52a8b88edc963a1fd7bef825c1029ebe3631/Away-Luggage-Campaign__15.jpg)
![](https://freight.cargo.site/t/original/i/5fb6bafb116a161d77824004c21ec7b357863aa7b26c3f0191231eca43d6914b/Away-Luggage-Campaign__16.jpg)
![](https://freight.cargo.site/t/original/i/725a05c29e33e636d3913fa920543e8cdad3502a0263c80026ed0d900792ad41/Away-Luggage-Campaign__17.jpg)
![](https://freight.cargo.site/t/original/i/a0b731036c33bd4e20e5cad64084ce2cd464cdd939b94eb39fda175244e5b53b/Away-Luggage-Campaign__18.jpg)
![](https://freight.cargo.site/t/original/i/95c17a4140ddc30a327f3d0781c7e3b1283060de04010aadcbc09459b4d916e6/Away-Luggage-Campaign__19.jpg)
![](https://freight.cargo.site/t/original/i/6a19cd37f38360179a56c95e877e619998063d2bf0cee2cf9ace128d8dfc7b09/Away-Luggage-Campaign__20.jpg)
![](https://freight.cargo.site/t/original/i/aca8b1e6e2f5a45b4ce6e4b454b4515a8373dba0206faf7e008fcfe2608e1e15/Away-Luggage-Campaign__21.jpg)
![](https://freight.cargo.site/t/original/i/0a62530d760a2cdf384766e6027f4f4ff7619037c9e2a794aa44ac63db4025e0/Away-Luggage-Campaign__22.jpg)
![](https://freight.cargo.site/t/original/i/44febc3c929c5ce237468cb1c4b018c88aeef45ac95b1e65b94af1f6270934b2/Away-Luggage-Campaign__23.jpg)
![](https://freight.cargo.site/t/original/i/3804c0cbbf8c329209a75041d8d3acca8b5d500996e948863aee38eeec86729f/Away-Luggage-Campaign__24.jpg)
![](https://freight.cargo.site/t/original/i/78d8eb0c80ebff7b61a757afb83c0aea3709f4deb5bed7e1bc58f1fb46ea1f78/Away-Luggage-Campaign__25.jpg)
![](https://freight.cargo.site/t/original/i/23e2678b7a67fcb5e56e4c68dd306d53d24aa4cf2cecc2a0abfc3358d940d728/Away-Luggage-Campaign__26.jpg)
![](https://freight.cargo.site/t/original/i/f22d15fb6ad9609f5f60489ef6459c998b8f122f8f036475638f026ae72ea64b/Away-Luggage-Campaign__27.jpg)
![](https://freight.cargo.site/t/original/i/bd4db186868cedc7e33bdf8fa80e563e9db4058b1b286f68ccf5cbaee1517e2a/Away-Luggage-Campaign__28.jpg)
![](https://freight.cargo.site/t/original/i/1e248c2d73d3236aa29a71e01df9a32f6b4052f74d65176dfed502441680dc73/Away-Luggage-Campaign__29.jpg)
![](https://freight.cargo.site/t/original/i/fcfbc257d4087abb1adcb6b7bcd09a8d839dda3371c576e2413517c91acb0279/Away-Luggage-Campaign__30.jpg)
![](https://freight.cargo.site/t/original/i/bc04595bbff190625df07b0a96898e5e042eb0adb63b8ff0d1ef4981f3bd4953/Away-Luggage-Campaign__31.jpg)
COCO Fresh Juice
PR, Marketing and Branding Campaign
When: Fall 2021
Media: Presentation
Tool: Photoshop, Research, Analysis
For: PR, Marketing and Branding
In this project, I collaborate with 2 classmates on this PR, Marketing and Branding project that we focus on COCO Fresh Juice in which we deliver the campaign solution of improving COCO’s overall brand promotion by researches and come out plans for the brand in the following slides.
![](https://freight.cargo.site/t/original/i/260add01a7ede2052ce1768db75b6bde18b3d997de4bfe71842be74e41593f2c/Coco-fresh-juice-and-tea__01.jpg)
![](https://freight.cargo.site/t/original/i/445f61d9d8e3da1baa80e37133ddba197fb65bdebf73d4f399c620c6298ff71b/Coco-fresh-juice-and-tea__02.jpg)
![](https://freight.cargo.site/t/original/i/1687f22792adb5220e0ec52b224865e8e2205263042e8f81cc877d2736625baa/Coco-fresh-juice-and-tea__03.jpg)
![](https://freight.cargo.site/t/original/i/d1520a61416a1a2fafd4f94fe55cdf3a06a66637493923d0b12cc33ddc2378ac/Coco-fresh-juice-and-tea__04.jpg)
![](https://freight.cargo.site/t/original/i/7dd313ca7961bd328a4dd0683c32a86ff7815c539c9a3d8d2d15c38885aa0ff7/Coco-fresh-juice-and-tea__05.jpg)
![](https://freight.cargo.site/t/original/i/a66694d09affdfa2db6e9923d3c87cd257fb292864ebacc273671caa4d742e56/Coco-fresh-juice-and-tea__06.jpg)
![](https://freight.cargo.site/t/original/i/2b118ad2cc0af099c47153bbcb1e01767f0524b278e1357b983be7dfaa45d921/Coco-fresh-juice-and-tea__07.jpg)
![](https://freight.cargo.site/t/original/i/b41a864bb800f2e789181f7133050c0340d0f77d126db485df6a2c6c4e18b9be/Coco-fresh-juice-and-tea__08.jpg)
![](https://freight.cargo.site/t/original/i/02ef29b4670c070bc4caa6c4423305d79572139e4787f7f2e4a3702de5e5b9c7/Coco-fresh-juice-and-tea__09.jpg)
![](https://freight.cargo.site/t/original/i/64afa82d053463daf9eee9dba3637035c1215a1440c3c341d3c6afe7fedabf64/Coco-fresh-juice-and-tea__10.jpg)
![](https://freight.cargo.site/t/original/i/5993c5c60eadb784ec03c8464e2333458f934a261aaae761b8d5a47803880338/Coco-fresh-juice-and-tea__11.jpg)
![](https://freight.cargo.site/t/original/i/23c85d3f05f3ced6d163f88ab9d0683e06f64056602cf2ff116408a5635d2836/Coco-fresh-juice-and-tea__12.jpg)
![](https://freight.cargo.site/t/original/i/babefc14f7e7e83bde1cc6344ab8e8d28cfa75a2ad9187305feff44faa805d87/Coco-fresh-juice-and-tea__13.jpg)
![](https://freight.cargo.site/t/original/i/4bc709afedcf0e0e9e28253fbc24c33d3d454dc3bf9d0c2d2c520e379d773163/Coco-fresh-juice-and-tea__14.jpg)
![](https://freight.cargo.site/t/original/i/d2bc58ecc2bb2afa08761757f0b92a40d596541dace775d36b9660b1e46251ff/Coco-fresh-juice-and-tea__16.jpg)
![](https://freight.cargo.site/t/original/i/90bf30eff25c0b289f931bb7ba067c67c12f72a49e88edc6c3e9988a570beb5e/Coco-fresh-juice-and-tea__17.jpg)
![](https://freight.cargo.site/t/original/i/71bd1e63c986a170fa3cbfcd3f6b444ea2ae7df68ce1808a09b69de0f179c64c/Coco-fresh-juice-and-tea__18.jpg)
![](https://freight.cargo.site/t/original/i/3b86a154ac25150651019d36f29865a88d62c5110928d51f9fc002413b976c4e/Coco-fresh-juice-and-tea__19.jpg)
![](https://freight.cargo.site/t/original/i/d04f9f025c7041840d611e343c7e1622e2fe72c6dd96693854851f5c1d31c008/Coco-fresh-juice-and-tea__20.jpg)
![](https://freight.cargo.site/t/original/i/4bc0e9459b8fd772493d9d75ccb6ed42671896bfb6a6af852835998f00083e61/Coco-fresh-juice-and-tea__21.jpg)
![](https://freight.cargo.site/t/original/i/8a1541480092b361885eec58106811b1f7fcacf06bb8b9bf5e644f690f73a16b/Coco-fresh-juice-and-tea__22.jpg)
![](https://freight.cargo.site/t/original/i/9d4b8985faee6a69192751fe8813e683f0106eefe3e1ea0e11dd9d56b3b79c10/Coco-fresh-juice-and-tea__23.jpg)
![](https://freight.cargo.site/t/original/i/12df7458c978f7cd8c76792a14dc11097bb95e9e6c1b2623fbd0a9c87c5a6ea7/Coco-fresh-juice-and-tea__24.jpg)
![](https://freight.cargo.site/t/original/i/d79e0957fbb9d74b49df020ba83b4f691c205bcd7316ef3d42824573cbd39dba/Coco-fresh-juice-and-tea__25.jpg)
![](https://freight.cargo.site/t/original/i/433d6f39b5b380db1da723aa9176b36338fbc6c2e2ce72534095789db4c97446/Coco-fresh-juice-and-tea__26.jpg)
![](https://freight.cargo.site/t/original/i/b97dbe6a90f8acc240d31f6c00b77a543282fce5af90411e6be3109c38645a81/Coco-fresh-juice-and-tea__27.jpg)
![](https://freight.cargo.site/t/original/i/b8f5a4aa344e09edffb2c465bdc9b65a11905e1bd9b0a101b5abd3ccaf529b88/Coco-fresh-juice-and-tea__28.jpg)
![](https://freight.cargo.site/t/original/i/246558b23e11bf4a8a0a53a8474d833579dfef3d9cf83d4210944274018900d2/Coco-fresh-juice-and-tea__29.jpg)
![](https://freight.cargo.site/t/original/i/939acf9f6b1f21b844356b38a9b0f0190ea01e338b5b845eed5f09e7f63a9b69/Coco-fresh-juice-and-tea__30.jpg)